Owner of Gracie Greene, Cathy Zahn designs one-of-a-kind handbags and accessories made from sustainable sourced leather and coffee bean burlap bags. 100% of all proceeds benefit girls’ schools in Cambodia, where Cathy has already opened her own school and supported numerous educational programs in others. Graham designed this PR plan with the knowledge that she has practically no marketing budget, focusing more on low cost, WOM, and organic strategies to maximize Gracie Greene’s market presence.